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Kenya Mobile Lottery
Kenya Mobile Lottery
Platform Development
M-Pesa–integrated mobile lottery solution for Kenya’s mobile-first market, validated through market and user testing
• Mobile Integration → M-Pesa Payment → User Testing → Market Validation
Client: Kenya Gaming Innovation Ltd
Project Type: Mobile Platform + Concept Validation
Integration: M-Pesa Mobile Payment System
Timeline: 8 Months Development & Testing
Market: Kenya Mobile-First Users
Features: SMS + USSD + Mobile App
M-Pesa Integration
Seamless integration with Kenya's leading mobile payment platform enabling instant wallet top-ups and prize payouts
Concept Validation
Comprehensive testing with 1,000+ users confirming product–market fit for mobile lottery in Kenya
Multi-Channel Access
SMS, USSD, and mobile app access ensuring accessibility across feature phones and smartphones
User Adoption Success
85% user satisfaction; 60% indicate intent to play regularly post-trial
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"LottoBridge's understanding of Kenya's mobile ecosystem was exceptional. The M-Pesa integration works flawlessly, and the user testing provided valuable insights that confirmed our business model. This platform is perfectly suited for the Kenyan market."
Development & Validation Process
Market Research
Comprehensive analysis of Kenya's mobile payment landscape, user behavior, and lottery preferences across urban and rural areas
Platform Development
Mobile-first lottery platform with M-Pesa integration, SMS/USSD access, and a responsive web app supporting ticket purchase, ticket validation, and prize payout workflows
User Testing
Extensive beta testing with diverse user groups across Kenya to validate game flows, ticket validation, KYC for claims, usability, and market acceptance
Performance Analysis
Detailed analytics on user engagement, transaction success rates, and platform performance optimization
Ready to Launch Mobile Lottery Solutions?
Our mobile lottery platforms are designed for emerging markets with integrated payment solutions and proven user adoption strategies.